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July 18, 2012 06:05 pm GMT
Bottled water is 2,900 times more expensive than tap water and burdens America's environment and oil market with the equivalent of 37,800 gas guzzling delivery trucks. The House of Representatives alone spends nearly a million tax dollars a year on bottled water.The funny thing is, bottled and tap water are nearly identical, separated mostly by a fancy label that triggers our psychological susceptibility to perceive a better taste from a prettier presentation. A new company, Vyykn, aims to end America's addiction to bottled water with a subscription refill service, which allows customers to fill up on oxygenated and filtered water for a yearly fee of $30.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/23tMgcg1EJM/
Screw Bottled Water: Subscription Refill Service, Vyykn, Aims To Crush Plastic Waste
Bottled water is 2,900 times more expensive than tap water and burdens America's environment and oil market with the equivalent of 37,800 gas guzzling delivery trucks. The House of Representatives alone spends nearly a million tax dollars a year on bottled water.The funny thing is, bottled and tap water are nearly identical, separated mostly by a fancy label that triggers our psychological susceptibility to perceive a better taste from a prettier presentation. A new company, Vyykn, aims to end America's addiction to bottled water with a subscription refill service, which allows customers to fill up on oxygenated and filtered water for a yearly fee of $30.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/23tMgcg1EJM/
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