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July 18, 2012 09:10 pm GMT

LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads

Image_2LocalResponse co-founder and CEO Nihal Mehta has been talking about the potential of using social data to target ads after all, that's what his company focuses on. Today we've got a specific example of what retailers can do with that data.LocalResponse is partnering with ShopLocal, a company whose SmartCircular product helps retailers (including Target, Best Buy, and Home Depot) bring their print catalogs and advertising circulars online. Until now, SmartCircular has been a desktop-only product, but with the new partnership, it's moving to mobile.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YdH435_B2kE/

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