Dear Marketers: You Need a Data Scientist

Weve all heard about the endless possibilities around big data. How this unimaginably enormous repository of information holds the key to every revolutionary marketing technique weve ever imagined. In several ways, its true. And thats where data scientists come in.

Data scientists bring a unique -- and exceptionally valuable -- set of skills to the table. They are experts in both statistical analysis of big data and interpreting and communicating findings. A data scientist, for instance, would not only break down the stats on a massive inventory of tweets, he might also show a marketer how demographics information harvested from that data set can help target a certain gro…
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