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July 18, 2012 01:28 pm GMT
Android is now most-used smartphone platform worldwide, and that swing is being reflected in other areas like mobile advertising. Today some numbers out from Adfonic indicate that in Q2, Android accounted for the majority of mobile ad impressions on its network worldwide, with 46 percent compared to iOS's 34 percent of impressions. This is the first time Adfonic says that it has recorded Android being more popular than iOS. In that, it joins other big ad networks like Millennial Media and InMobi, which both noted Google's OS overtaking Apple's earlier this year.Adfonic's Global AdMetrics Report is based on 4,000 rich-media campaigns run monthly for brands like Samsung, Warner Bros, eBay, McDonalds, Groupon and Google, reaching 200 million mobile unique users monthly over 80 billion ad requests. The company notes that today's Android popularity is a near-mirror switch from the quarter before, when iOS took 45 percent of traffic to Android's 38 percent. The only region where Android has yet to dominate over iOS, Adfonic says, is South America, and overall iOS lost marketshare in every region. The U.S., on the other hand, has seen the most drastic flip:
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_gX7v0GBOaU/
Adfonic: Android Tops iOS As Most Popular Platform On Global Ad Network; iPhone, iPad Still Top Devices
Android is now most-used smartphone platform worldwide, and that swing is being reflected in other areas like mobile advertising. Today some numbers out from Adfonic indicate that in Q2, Android accounted for the majority of mobile ad impressions on its network worldwide, with 46 percent compared to iOS's 34 percent of impressions. This is the first time Adfonic says that it has recorded Android being more popular than iOS. In that, it joins other big ad networks like Millennial Media and InMobi, which both noted Google's OS overtaking Apple's earlier this year.Adfonic's Global AdMetrics Report is based on 4,000 rich-media campaigns run monthly for brands like Samsung, Warner Bros, eBay, McDonalds, Groupon and Google, reaching 200 million mobile unique users monthly over 80 billion ad requests. The company notes that today's Android popularity is a near-mirror switch from the quarter before, when iOS took 45 percent of traffic to Android's 38 percent. The only region where Android has yet to dominate over iOS, Adfonic says, is South America, and overall iOS lost marketshare in every region. The U.S., on the other hand, has seen the most drastic flip:Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_gX7v0GBOaU/
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