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July 17, 2012 08:55 pm GMT
According to the latest data from the Pew Internet & American Life Project, more than half of the adult cellphone owners in the U.S. now use their phones while watching TV. The main reason they do so isn't to talk about a program their are watching on Twitter, though. Instead, the majority of cell owners (38%) used their phones to keep themselves occupied duringcommercialsor breaks. Quite a few of these "connected viewers" also use their phones to fact check something they heard on TV (22%) and marketers will be happy to hear that 35% of smartphone owners use their phones to vist sites that were mentioned on TV.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tBt12pdxqsU/
The Connected Viewer: More Than 50% Of Cellphone Owners Now Use Their Phones While Watching TV
According to the latest data from the Pew Internet & American Life Project, more than half of the adult cellphone owners in the U.S. now use their phones while watching TV. The main reason they do so isn't to talk about a program their are watching on Twitter, though. Instead, the majority of cell owners (38%) used their phones to keep themselves occupied duringcommercialsor breaks. Quite a few of these "connected viewers" also use their phones to fact check something they heard on TV (22%) and marketers will be happy to hear that 35% of smartphone owners use their phones to vist sites that were mentioned on TV.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tBt12pdxqsU/
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