Online Marketplace The Cools Is Etsy Meets Tumblr

Name: The Cools

Quick Pitch: Users can personalize their product feed by following different boutiques, designers and style mavens.

Genius Idea: The ability to purchase items directly on the social interface distinguishes it from other online retailers.

Using The Cools for the first time is a lot like peeking into the closet of your favorite fashion icon. You'll want one of everything.

The Cools is an online shop for design-conscious consumers. Signing onto the platform takes a few steps since it's a tailored experience. A series of quick multiple choice questions decides who you'll be initially following.

Your personal feed will fill up with Fashion, Design and Arts…
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