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July 17, 2012 03:00 pm GMT
Kiip, a startup allowing brands to promote themselves in mobile apps through rewards and contests, has raised $11 million in Series B funding.The company sells its approach as a smarter, more engaging approach to mobile ads, where developers can give their users real-world rewards for achievements in their apps. Kiip says it's giving out an average of five rewards every second across more than 400 apps, leading to more than 100 million "moments of happiness" in the United States every month.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oJ9YUP90h9w/
Mobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own Kiipsake App
Kiip, a startup allowing brands to promote themselves in mobile apps through rewards and contests, has raised $11 million in Series B funding.The company sells its approach as a smarter, more engaging approach to mobile ads, where developers can give their users real-world rewards for achievements in their apps. Kiip says it's giving out an average of five rewards every second across more than 400 apps, leading to more than 100 million "moments of happiness" in the United States every month. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oJ9YUP90h9w/
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