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July 17, 2012 01:47 pm GMT

HootSuite Kicks Off International Expansion, Swoops Into London, Looking To Hire 50 By 2013

hootsuite logoSocial media management services are big business at the moment, with Oracle and Salesforce snapping up a number of properties in the last couple of months. And now, in their wake, HootSuite, one of the larger independent social media management companies, is expanding internationally. A new headquarters opening today in central London will be Hootsuite's first office outside of its home base of North America -- specifically Vancouver, Canada.The news comes on the heels of HootSuite reportedly looking to raise $50 million at a $500 million valuation in May 2012, with the company more officially picking up $20 million at a $200 million valuation in April. Taken with Oracle's acquisitions that included Vitrue for $300 million, and Salesforce's buys that have included Buddy Media for $800 million, all this points to several players honing in on a business opportunity to meet the enterprise's need to get a grip on social media.

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