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July 16, 2012 03:30 pm GMT
Tealium, a startup that allows marketers to manage their website tags without going through IT, just raised $10.5 million in a Series B round of funding from Battery Ventures.Battery partner Neeraj Agrawal, who's joining the Tealium board, tells me the firm has been making big bets on marketing tech. That's because marketers are playing a more critical role in their companies, rather than just taking a backseat to the sales team. And they're making decisions that are increasingly driven by data as Agrawal put it, marketers have evolved from being traditional Madison Avenue types and are becoming more like "the guys on Wall Street."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ne1a9kM08h8/
Tag Management Company Tealium Raises $10.5M From Battery
Tealium, a startup that allows marketers to manage their website tags without going through IT, just raised $10.5 million in a Series B round of funding from Battery Ventures.Battery partner Neeraj Agrawal, who's joining the Tealium board, tells me the firm has been making big bets on marketing tech. That's because marketers are playing a more critical role in their companies, rather than just taking a backseat to the sales team. And they're making decisions that are increasingly driven by data as Agrawal put it, marketers have evolved from being traditional Madison Avenue types and are becoming more like "the guys on Wall Street."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ne1a9kM08h8/
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