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July 16, 2012 06:17 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Sv51cETTVQw/
BBC Worldwide: 25M App Downloads, Including 1M For Global iPlayer; Digital Now Nearly 13% Of Revenues
The BBC has been expanding its digital business in anticipation of a time when revenue streams from traditional products like TV and physical distribution become less strong, and that strategy is steadily beginning to bear more and more fruit. The media giant's commercial arm, BBC Worldwide, today published its annual review, whichindicates that in headline sales of 1,085 million ($1.7 billion), digital now makes up 12.8 percent of revenue -- up from 8.1 percent a year ago. The BBC now aims to take that proportion to 15 percent by 2015.The boost in digital looks like it's coming in large part from two areas: the rise of VOD sales, andthe growth of apps -- with both of those in turn fuelled by the rise of better broadband, as well as tablet and smartphone usage.BBC Worldwide says that it saw 12.5 million app downloads in the last year, and has now has racked up a total of 25 million downloads overall. Cumulative VOD downloads now stand at 31 million.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Sv51cETTVQw/
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