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July 15, 2012 04:00 am GMT

Ad Targeting Is Hard

Screen Shot 2012-07-14 at 4.26.42 PMMicrosoft recently announced that it's taking a huge $6.2 Billion writedown over the failed aQuantive acquisition. This news, and the scrutiny of Facebook's business model following their IPO drama, show that, in online advertising, it's all about the targeting.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5jgk8efrCdM/

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