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July 14, 2012 02:23 am GMT

Today In Brilliant Marketing Strategies: Uber Delivers Ice Cream

photoPopular car service Uber is delivering ice cream today only to promote their newly diversified private rides. Last week, Uber expanded its fleet from Lincoln Town Cars to SUVs and hybrids in an additional service called Uber X. To market the change, Uber is offering on-demand ice cream to users, ordered and paid for through their app, in Boston, Chicago, New York City, San Francisco, Seattle, Toronto, and Washington D.C.I rode along in one of the Uber ice cream trucks and here's a recap of the fun...

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/n3j1FZRQh3M/

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