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July 13, 2012 01:53 am GMT

The Future Of Customer Experience 3 Examples Of Virtual Assistants, Biometrics And Siri-Style Services

LOLA_logoThe future of customer service is less about the people than it is the sound of a person or even the virtual image of an individual.Humans are just so inefficient. But they can be improved, too, through interfaces that provide them more automated capabilities.Salefsorce.com is on the edge of this trend. It continues toacquirecompanies that makes it easier for agents to become more efficient and customers to experience a less odious way of getting their issues answered. This week it acquired GoInstant, which makes it easier for anyone in a customer experience role to share a Web page. It requires no plug-in. It's simply a URL that connects the agent and the customer having problems or seeking answers to their questions.

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