Europeans to Increase Mobile Spending 11x Over Next 5 Years [STUDY]

Mobile spending in western Europe is set to increase elevenfold to 19.2 billion in 2017, according to a study from Forrester.

Last year, Europeans spent 1.7 billion on mobile purchases, or 1% of total online sales. By 2017, mobile will account for 6.8% of total online sales -- lagging just slightly behind the U.S..

The figure includes retail products, services, gift cards, magazine subscriptions and purchases made for in-store pickup; it does not include digital content designed for immediate consumption (such as apps or ringtones), payments made at physical checkouts with phones (i.e., NFC payments or checkout system Square) nor stock trades.

The amount individual shoppers a…
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