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July 13, 2012 04:21 pm GMT
The two-week countdown to the Olympics is on, and the big broadcasters are getting their ducks in line for how they will be streaming, tweeting, sharing, and generally filling your digital life with their own twists on big sporting event. The latest development comes from the BBC, which today released the iOS and Android versions of its Olympics apps featuring text commentaries, news updates and "medal moments."There will separate editions for the UK and the rest of the world: because the BBC only has rights to stream content in the UK, it will only be the UK version that will include streamed video; the international version, the BBC tells me, will only have links to clips on its website.But it will have localized content, using GEO IP targeting to deliver headlines for teams from whatever region you are in above all others.The move comes days after NBC spelled out its own plans to leverage Facebook to enhance its own "digital Olympics" experience. It also follows news of BBC inking a deal with Facebook to develop a multi-channeled, live event streamed experience that will live on Facebook -- again, restricted only to those accessing FB out of the UK.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/785ZZfnklig/
BBC Launches Localized iOS, Android Olympics Apps (Video Not Included Internationally)
The two-week countdown to the Olympics is on, and the big broadcasters are getting their ducks in line for how they will be streaming, tweeting, sharing, and generally filling your digital life with their own twists on big sporting event. The latest development comes from the BBC, which today released the iOS and Android versions of its Olympics apps featuring text commentaries, news updates and "medal moments."There will separate editions for the UK and the rest of the world: because the BBC only has rights to stream content in the UK, it will only be the UK version that will include streamed video; the international version, the BBC tells me, will only have links to clips on its website.But it will have localized content, using GEO IP targeting to deliver headlines for teams from whatever region you are in above all others.The move comes days after NBC spelled out its own plans to leverage Facebook to enhance its own "digital Olympics" experience. It also follows news of BBC inking a deal with Facebook to develop a multi-channeled, live event streamed experience that will live on Facebook -- again, restricted only to those accessing FB out of the UK.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/785ZZfnklig/
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