Viacom Fires Back at DirecTV With VH1 Style Pop-Up Video

DirecTV customers lost access to Viacom channels such as MTV, Nickelodeon, Comedy Central and more on Tuesday at midnight ET after the two media giants couldn't reach a deal on programming fees. Before the blackout, , using social media to rally support and inform followers.

Now, Viacom has unleashed a VH1 style pop-up video, taking DirecTV CEO Michael White's video statement to customers and plopping text bubbles on the footage.

The text bubbles mock White's perspective on the very public battle and draw attention to a phone number that directs people to a DirecTV call center.

DirecTV has claimed Viacom wants customers "to pay over 30% …

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