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July 12, 2012 03:09 pm GMT
They say imitation is the sincerest form of flattery, but Square is definitely feeling insulted right now. The well-funded and popular mobile-payments startup has issued a cease and desist letter to UK-based mPowa, a newer mobile payments company that offers a device very similar to Square's -- plugging into a handset or tablet to enable point-of-sale (POS) mobile payments. But the complaint doesn't have to do with mPowa's dongle, or the technology behind it: it focuses on a picture of how it's used. Square alleges that mPowa has lifted a photograph from its site and is using it as its own.The C&D, while only related to a promotional photo that appears on mPowa's home page, points to bigger issues about how competition is heating up amongst mobile payment companies -- and specifically those that are looking to offer services that largely have a similar look and feel as far as customers go. In the letter that Square has issued to mPowa -- we have embedded the full letter below -- Square's lawyers say as much, too: "The copying of Square's image is clear and obvious," they write. "Indeed, it appears that mPowa's infringement is intentional and deliberate, and that mPowa's attempt at imitation may extend to other key Square intellectual property, including the Square Website and Square's trademarks and trade dress."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/c_-nCGVmNiw/
Square Issues Cease And Desist On Mobile Payment Competitor mPowa: Hands Off Our Hands Picture
They say imitation is the sincerest form of flattery, but Square is definitely feeling insulted right now. The well-funded and popular mobile-payments startup has issued a cease and desist letter to UK-based mPowa, a newer mobile payments company that offers a device very similar to Square's -- plugging into a handset or tablet to enable point-of-sale (POS) mobile payments. But the complaint doesn't have to do with mPowa's dongle, or the technology behind it: it focuses on a picture of how it's used. Square alleges that mPowa has lifted a photograph from its site and is using it as its own.The C&D, while only related to a promotional photo that appears on mPowa's home page, points to bigger issues about how competition is heating up amongst mobile payment companies -- and specifically those that are looking to offer services that largely have a similar look and feel as far as customers go. In the letter that Square has issued to mPowa -- we have embedded the full letter below -- Square's lawyers say as much, too: "The copying of Square's image is clear and obvious," they write. "Indeed, it appears that mPowa's infringement is intentional and deliberate, and that mPowa's attempt at imitation may extend to other key Square intellectual property, including the Square Website and Square's trademarks and trade dress."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/c_-nCGVmNiw/
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