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July 11, 2012 10:36 pm GMT

Whats Driving Facebooks Olympics Deal With NBC? A Battle With Twitter For TV Presence

Screen Shot 2012-07-11 at 1.20.04 AMFacebook and NBC are expected to announce a partnership today for the London Olympic Games. In short, Facebook users will be reminded to watch NBCs coverage and NBC viewers will be reminded to join the conversation on Facebook.Lets get the facts out of the way quickly so we can get down to the more interesting implications, like what it means for Facebook's future monetization, rivalry with Twitter and more. As reported by The New York Times:Facebook and NBC have said that no money is changing hands in this deal.The NBC Olympics page on Facebook will be frequently updated with exclusive content for fans who have liked the page. Users will be able to let Facebook friends know when they watch videos and read articles on NBCs web site.NBCs daily prime-time broadcast will promote a daily Olympics poll on Facebook. NBC will also be featuring a Talk Meter on some segments, attempting to highlight and summarize Facebook data on user conversations. NBC is going to turn that data into stories, Mr. Mitchell said in the NYT story.On the surface, it looks like a straightforward marketing partnership where Facebook gets web traffic plus promotion on TV, while NBC gets a more engaging viewer experience and reminders on Facebook for people to turn on their television. This allows both to earn more money from advertising.But its important to note how different this is than Facebooks Olympics deal with BBC.

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