Facebook Partners With NBC for Olympics Coverage

Facebook and NBC are expected to announce a collaboration Wednesday for trans-media coverage of the upcoming Olympic Games.

The deal, reported in The New York Times, means NBC will be able to tap Facebook data to inform its TV coverage. One manifestation will be a "Facebook Talk Meter," that will display what viewers are chattering about related to the Games. In an interview with The Times, Gary Zenkel, the president of NBC Olympics, said that the social network's huge size (900 million users and counting) plus its young-skewing demographics were a key draw. Zenkel characterized the Facebook overlay as part of our continuing efforts to reassemble the audience that has splintered wit…
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