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July 11, 2012 11:33 pm GMT
Since more and more people are watching TV with their mobile phones and tablets in hand, brands and advertisers are increasingly faced with a big problem: How do you reach audiences that are turning to these second-screen devices whenever a commercial break comes on? To solve that problem, former Demand Media CTO Sean Muller founded iSpot.tv seven months ago, hoping to provide an elegant and mobile-first solution for reaching those audiences. The company is still in stealth mode, so without giving too much away, Muller said the company was trying to find out how to connect TV campaigns to social media. But he did say that the startup has built is a a platform for brands to engage with audiences both on the TV and on social networks.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kHT7ez--Xxs/
Demand Media Alums Invest $575,000 In iSpot.tv, A Platform For Social Marketing On TV
Since more and more people are watching TV with their mobile phones and tablets in hand, brands and advertisers are increasingly faced with a big problem: How do you reach audiences that are turning to these second-screen devices whenever a commercial break comes on? To solve that problem, former Demand Media CTO Sean Muller founded iSpot.tv seven months ago, hoping to provide an elegant and mobile-first solution for reaching those audiences. The company is still in stealth mode, so without giving too much away, Muller said the company was trying to find out how to connect TV campaigns to social media. But he did say that the startup has built is a a platform for brands to engage with audiences both on the TV and on social networks.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kHT7ez--Xxs/
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