Ralph Lauren Organizes Facebook Send-Off for Olympic Athletes

At seaports and airports, in small towns and in large cities, Americans have long gathered to send their native athletes off to the Olympic Games in various capitals of the world. For the 2012 Olympic Games in London, Ralph Lauren is aiming to get more fans involved by organizing a digital send-off through Facebook.

From Tuesday until Sept. 9, users can write a message and upload photos from their Facebook albums, hard drives and webcams to "cheer" on athletes through Ralph Lauren's as well as Macy's Facebook Pages. Cheers can also be uploaded through the mobile version of Facebook's website.

Those messages will be showcased on Ralph Lauren's Facebook app and screened to U.S. a…
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