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July 10, 2012 07:13 pm GMT
When it comes to revenue generation, online advertising may still be one of the smaller of all ad mediums, but it remains the fastest-growing. , outpacing other non-print formats like TV, radio and cinema -- as well as printed advertising formats like newspapers and magazines. New numbers out today from Nielsen, covering Q1 of this year, indicate that advertisers are spending 12.1 percent more on internet ads than they were a year ago, with internet the only advertising medium that saw double-digit growth in the quarter.Of the seven categories covered in Nielsen's Global AdView Pulsereport-- television, radio, outdoor, newspapers, magazines, internet and cinema -- magazines were the only medium that saw a contraction in ad spend over last year, going down by 1.4 percent. All of the rest were buoyed by a rise in consumer confidence and a redoubled effort from brands to connect with the masses.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3jJddUc8xmw/
Nielsen: Internet Ads In Q1 Grew By 12.1% While Magazines Declined 1.4%
When it comes to revenue generation, online advertising may still be one of the smaller of all ad mediums, but it remains the fastest-growing. , outpacing other non-print formats like TV, radio and cinema -- as well as printed advertising formats like newspapers and magazines. New numbers out today from Nielsen, covering Q1 of this year, indicate that advertisers are spending 12.1 percent more on internet ads than they were a year ago, with internet the only advertising medium that saw double-digit growth in the quarter.Of the seven categories covered in Nielsen's Global AdView Pulsereport-- television, radio, outdoor, newspapers, magazines, internet and cinema -- magazines were the only medium that saw a contraction in ad spend over last year, going down by 1.4 percent. All of the rest were buoyed by a rise in consumer confidence and a redoubled effort from brands to connect with the masses.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3jJddUc8xmw/
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