How to Optimize Your Mobile Website for Search

Making your company website more SEO-friendly requires strategic effort. At the current rate of on-the-go users, it's important not to neglect the mobile version of your site. More than 70% of marketers plan to spend more money on mobile in 2013, and Microsoft reports that 70% of PC search tasks are completed in one week, while 70% of mobile search tasks are completed in one hour. In short, mobile should be top of mind, because if people are searching, it's because there's an intent to do something.

Mobile users are not tethered to a desktop. They need timely information to drive them into stores with positive purchase intent, Scott Forshay, a mobile and emerging technology strategi…
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