Global Internet Ad Spend Up 12% in Q1

Buoyed by strong growth in Latin America and the Middle East/Africa, Internet ad spending rose 12% in the first quarter compared to Q1 2011, according to Nielsen.

In a period in which overall ad spending rose 3.1%, every media sector was up except for magazines, which fell 1.4%. Even newspapers -- a segment known for downsizing and contraction -- rose 3.1%. Perhaps the biggest surprise was radio, which was up a robust 7.9%. A Nielsen rep said that figure doesn't include Internet-based radio outlets like iHeartRadio and Pandora.

As the chart below shows, most of the strongest growth occurred in Latin America and the Middle East/Africa. Comparatively, growth in more developed reg…
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