7 Tips to Enhance Influencer Marketing

Marketers send out hundreds of letters every day to influencers in the social space. That's because influencers are usually a great way to get an "in" any time a brand seeks to align itself with a niche lifestyle segment.

Obviously, this makes influencers an invaluable asset. It's certainly why PepsiCos Global Director of Digital and Social Media, Bonin Bough called influencer relationship management (IRM) the future of digital marketing. Here are some tips to help you enhance your influencer marketing campaigns.

1. Optimize the Identification Process
Using Google or Twitter and other services like Twellow to identify influencers via keywords is time consuming, and it can be…
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