5 Hot Ecommerce Trends to Watch

The number of consumers making purchases online continues to increase. This year, American online retail sales are projected to reach $224.2 billion. It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. The landscape is changing, and businesses must adapt to survive. What follows are five ecommerce trends that illustrate the direction that online shopping is headed, as well as some insight and strategies that will allow businesses and consumers to better navigate the uncertain seas of web-based retail.

1. Unusual or Commoditized Products

The success of Etsy and self-p…
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