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July 9, 2012 02:10 pm GMT
Mind Candy, the company behind the successful Moshi Monsters online kids game and character franchise, has acquired a games studio, Origami Blue, to power a new initiative being dubbed Candy Labs. The move marks another twist to the Mind Candy playbook which has seen it develop into comic books, music and toys. The team joins as full-time Mind Candy employees. 'Candy Labs' will be an R&D studio to spin up new ideas around entertainment for children, as is Mind Candy's focus, though they are keen to stress than some will be digital and some non-digital concepts. "Some of the new concepts will be acquired from third parties, but most ideas will originate in-house," said a spokesperson.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_PwBjrjrnRs/
Mind Candy Acquires Origami Blue Games Studio To Become Its Labs Arm
Mind Candy, the company behind the successful Moshi Monsters online kids game and character franchise, has acquired a games studio, Origami Blue, to power a new initiative being dubbed Candy Labs. The move marks another twist to the Mind Candy playbook which has seen it develop into comic books, music and toys. The team joins as full-time Mind Candy employees. 'Candy Labs' will be an R&D studio to spin up new ideas around entertainment for children, as is Mind Candy's focus, though they are keen to stress than some will be digital and some non-digital concepts. "Some of the new concepts will be acquired from third parties, but most ideas will originate in-house," said a spokesperson.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_PwBjrjrnRs/
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