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July 9, 2012 05:00 pm GMT
CampusLive was founded in 2008, primarily to provide brands with a way to engage with notoriously fickle college students. To do so, it offers up a platform to create and distribute challenges, which users compete to rack up points and win prizes. But the company found that it wasn't just the college audience which was taking a part in those games -- it was also getting interest from adults outside of college, and seeing return visits from users after they graduated.With that in mind, the company is going live with a new website and brand at Dailybreak.com, hoping to expand its challenges to a broader set of demographics. In addition to the college audience it already serves, Dailybreak will also go after moms, young professionals, and even high-school students. It's also expanded its addressable audience with a whole new set of publishing partners, which give it access to more than 10 million unique users a month.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DoIZXRmISE4/
CampusLive Rebrands as Dailybreak, With $5 Million In New Funding And A New CEO
CampusLive was founded in 2008, primarily to provide brands with a way to engage with notoriously fickle college students. To do so, it offers up a platform to create and distribute challenges, which users compete to rack up points and win prizes. But the company found that it wasn't just the college audience which was taking a part in those games -- it was also getting interest from adults outside of college, and seeing return visits from users after they graduated.With that in mind, the company is going live with a new website and brand at Dailybreak.com, hoping to expand its challenges to a broader set of demographics. In addition to the college audience it already serves, Dailybreak will also go after moms, young professionals, and even high-school students. It's also expanded its addressable audience with a whole new set of publishing partners, which give it access to more than 10 million unique users a month.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DoIZXRmISE4/
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