Big Brother Embraces Social TV With New Interactive Platforms [EXCLUSIVE]

Reality television sensation Big Brother returns for its 14th season on Thursday with a new interactive initiative that promises to up the show's social and addictive ante.

Big Brother Connect will aggregate live social streams, feature hashtag-driven polls and will give ber fans the chance to see their tweets live during Thursday night broadcasts.

"Big Brother has an insatiable fan base on-air, online and across coil platforms," said Mac DeBevoise, Sr. Vice President and GM of Entertainment at CBS Interactive. "This season, we wanted to give Big Brother fans a true second-screen, social experience, offering even more ways for them to find and interact with not only each other, but t…
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