Facebook Planning Mobile Ad System That Tracks Users Apps [REPORT]

Facebook is planning to roll out a new mobile advertising strategy that targets users based on which apps are installed on their phones, according to a report from the Wall Street Journal.

Facebook engineers are said to have created software that can track what apps a user has downloaded. By using this information, Facebook can determine other apps that may appeal to them, serving up ads for those apps in the news feeds on their phones or tablets. Typically, Facebook users only see ads in the news feed from brands they've "Liked," but this system would serve app ads whether they've liked the brand or not.

If Facebook indeed ends up sing app-tracking software, it would likely be extrem…
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