How We Look at Online Ads

Top Banner Ad

Take a look at the next four slides. Which ad do you think will receive the most eyeballs?

Click here to view this gallery.

Advertisers, do you want your banner ads to be noticed? Then go above the fold, to the left -- and include some pictures of faces.

That's the advice of a recent eye-tracking study of banner ads. Using a technology called Real CPM, EyeTrackShop aims to increase the efficacy of such display ads, which are known for .

"With Real CPM, agencies will finally have the opportunity to take all of the guesswork out of ad placements," says EyeTrackShop CEO Mathias Plank.

Real CPM provides you with data about where on a page your ads receive the most eyeballs. In general, banner ads receive the most, followed by left then right placements above the fold.

The idea…
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More About: Advertising, eye tracking, EyeTrackShop