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July 6, 2012 08:31 pm GMT

How Retailers Aim to Bring Shoppers Back to Stores




Shopping online is quick and easy - surfing through Amazon in your underwear means no long lines to deal with or wandering through aisles of stuff to find the one thing you want. When shoppers do find themselves in a physical location, more often than not they check out a product in person and then use bar code scanning apps to find the best deal for their item online without having to make an in-store purchase. What's a big box retailer to do?

The New York Times's Stephanie Clifford reports that big retailers like Walmart, Macy's and Best Buy are adapting by turning their stores into extensions of their online businesses. In April, Walmart began l…
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