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July 4, 2012 03:03 pm PDT

Wal*Mart's "I can't believe it's not Butter" clone is called "I totally thought it was Butter"

For some reason it just seems funnier to me than all the other imitators of this peculiar marketing gimmick's moist, polyunsaturated semiotic corner. Two others deserve some kind of no-prize, however. First, a Magritte-inspired brand from Asia (above), as spotted by Funny Typos. Secondly, a supermarket generic from Britain's ASDA chain (right), whose twist on [...]


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/fDV-qoeZhjI/walmarts-i-cant-believe.html

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