Are Tailored Trends Ruining Twitter?

"Snape" and "Serverus" are trending, my Harry Potter obsessed daughter told me. "On Twitter?" I asked. Yes and the theory she had was that it had something to do with a push for a National Harry Potter Day or that Potter's fictional birthday is on July 31. She was excited that the Tweeting world shared her obsession -- except it didn't.

She was a victim of Twitter's new Tailored Trends.

Later that same week, a co-worker excitedly told me how a Mashable Story was trending globally on Twitter. "The whole headline!" she cried. Except that wasn't so.

She, too, was a victim of Twitter's Tailored Trends.

It's been almost a month since Twitter unveiled Tailored Trends, a recalibration o…
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