GM in Talks With Facebook About Buying Ads Again

General Motors, which very publicly yanked its $10 million in advertising from Facebook a few days before that company's IPO in May, is in talks to return as an advertiser, according to reports.

Facebook COO Sheryl Sandberg recently met with GM CEO Dan Akerson to discuss returning, according to Bloomberg. Joel Ewanick, GM's global marketing chief, also met with Carolyn Everson, Facebook's global sales head, during the Cannes Lions International Advertising Festival last month, according to The Wall Street Journal. Everson told Ewanick that Facebook was willing to provide GM with better ROI metrics, according to the report, though GM would not receive special treatment. GM, however, hasn't…
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