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July 2, 2012 05:28 pm GMT

Mobile Ad Player Jumptap Preps For IPO, Picks Up Another $27.5M From Keating Capital, WPP, Others While Waiting

jumptap-logoJumptap -- one of the last big, independent and privately-held mobile ad networks around reaching 263 million people worldwide -- has today announced that it has picked up another $27.5 million in funding to keep up the pace with other players while it prepares for an IPO itself.This round was led by two new backers, Keating Capital and "a large institutional investor" that Jumptap tells me it cannot name. The round also saw participation fromexisting investorsGeneral Catalyst Partners, Redpoint Ventures, Summerhill Ventures, Valhalla Partners, and WPP (the last one of these perhaps one to watch the closest). In total, Jumptap has now raised $121.5 million.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EROekMBq2BY/

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