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July 2, 2012 10:21 pm GMT
Stop pretending to be a rap star. That's the note on the front California Headphones website and the driving philosophy behind the company's Laredo and Silverado headphones. You see, these headphones, much like Beats By Dr. Dre, are targeting a specific demographic with clear marketing and unique styling. But these headphones are more than just looking the part. They're tuned to better match the musical style of rock and country, with less pounding bass and a heaver investment in mids and highs.California Headphones is onto something here and has turned to Kickstarter to help advance the cause. The lifestyle headphone market has long focused on the urban culture. Since these headphones are tuned to match rap and R&B's style, they often do not reproduce rock or country accurately. Sure, there are always the great standby options of Sennheiser, Shure and other traditional audio companies, but more often than not, the styling is anything but inspiring. There's nothing wrong with wanting good looking headphones.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UaIoW89kJDQ/
Hands-On With California Headphones: A Little Bit Country, A Little Bit Rock n Roll
Stop pretending to be a rap star. That's the note on the front California Headphones website and the driving philosophy behind the company's Laredo and Silverado headphones. You see, these headphones, much like Beats By Dr. Dre, are targeting a specific demographic with clear marketing and unique styling. But these headphones are more than just looking the part. They're tuned to better match the musical style of rock and country, with less pounding bass and a heaver investment in mids and highs.California Headphones is onto something here and has turned to Kickstarter to help advance the cause. The lifestyle headphone market has long focused on the urban culture. Since these headphones are tuned to match rap and R&B's style, they often do not reproduce rock or country accurately. Sure, there are always the great standby options of Sennheiser, Shure and other traditional audio companies, but more often than not, the styling is anything but inspiring. There's nothing wrong with wanting good looking headphones.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UaIoW89kJDQ/
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