Esquire Pitches New Issue With Movie-Style Trailer [VIDEO]

No new film nor TV show is released without a trailer and soon, the same may be said about everything from books and games to fashion shows and magazine installments.

Esquire is among the latest to try its hand at promotional trailers, having released a trailer in February to tease a single article about exotic animal killings in its March edition. On Monday, Esquire will release another trailer to showcase the content in its August issue.

The new video preview is much more advanced than the one released in February, which was comprised of a handful of still images and text overlaid with audio. Its aim is different, too: While the first was designed to promote Esquire's editorial asset…
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