Beats Acquires MOG for End-to-End Music Experience
Beats Electronics -- the guys behind Dr. Dre's über-popular headphones -- have agreed to acquire subscription music service MOG.
Reports of Beats interest in MOG first appeared in March. Beats Electronics, which is majority-owned by HTC, says that the acquisition will help the company create a "truly end-to-end music experience."
MOG will continue to operate as an independent company and there are no immediate plans to to change the way the service works for users or subscribers. MOG CEO David Hyman will retain his title and report directly to Beats President and COO Luke Wood. The terms of the deal were not disclosed.
Like competitors Spotify and Rdio, MOG offers free and prem…
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More About: Beats Audio, beats by dre, MOG, streaming music services
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