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July 1, 2012 01:00 am GMT

NFC Is Great, But Mobile Payments Solve A Problem That Doesnt Exist

Screen shot 2012-06-30 at 1.52.37 PMFor the past few years, we’ve been told over and over again that NFC will eventually replace the common wallet. And yes, NFC is a great technology. Parts of Europe and China are using it for public transport transactions, and the sharing of content between devices is incredibly cool (just check out this commercial). And moreover, the ability to ditch all of your loyalty cards and combine them in one place (potentially) PassBook-style would be highly convenient. But where mobile payments are concerned, there is no problem to be solved. Let’s just start with the small stuff. For one, the motion itself should be no different. It’s not like contactless payments via mobile is a more physically efficient form of living and transacting. You grab your credit card out of your wallet in your pocket, and swipe it through the reader (or in some cases tap it, just like the phone). In the case of NFC, you grab your phone out of your pocket, open Google Wallet (or whatever), and tap it to the reader. It’s the same exact motion. But that doesn’t even matter when we start to consider the real obstacles for NFC mobile payments. There are two issues: the smaller is that, along with not being any faster or easier physically, no one is actually getting rid of their wallet. For one, everyone needs an ID and an ID isn’t safe in a pocket or loose in a bag. So, until I can use my phone as a form of identification at the airport, with the police, or to go to a Dr.’s appointment, my wallet will still remain. And it’s fair to assume that at least some people prefer to have a little cash on them, just in case. I took a quick Twitter poll using PopTip (a newly launched TechStars company), and it turns out that the few respondents I had mostly feel comfortable without any cash. But, I also assume that the majority of my Twitter followers are generally tech-savvy early adopters, so I still stand behind the fact that you’ll continue carrying a wallet, or some other carrier of small, valuable pieces of paper like insurance cards, IDs, etc. Moreover, all merchants would need to be set up for NFC transactions to allow the consumer to ditch their wallet, not just forward thinking giants like American Eagle, Macy’s and OfficeMax. It’s not like

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gcxLdzjhiYI/

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