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July 1, 2012 11:33 pm GMT
Editor's Note: This guest post is written byGeoff Cook, cofounder and CEO of social networking sitemyYearbook.Imagine the outcry if Facebook were to change its name. People would grab their pitchforks, join a posse, and burn the Internet down. That nightmarish vision led to many sleepless nights for our team after we decided to do the unthinkable: rebrand a social network used by more than a million people a day. We changed the name of myYearbook, a social network for meeting new people, to MeetMe.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gDXJ8PpEHLM/
How to Rebrand A Social Network And Live To Tell About It
Editor's Note: This guest post is written byGeoff Cook, cofounder and CEO of social networking sitemyYearbook.Imagine the outcry if Facebook were to change its name. People would grab their pitchforks, join a posse, and burn the Internet down. That nightmarish vision led to many sleepless nights for our team after we decided to do the unthinkable: rebrand a social network used by more than a million people a day. We changed the name of myYearbook, a social network for meeting new people, to MeetMe.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gDXJ8PpEHLM/
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