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June 30, 2012 05:24 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/zVgm7bxOXGQ/
Why Olympian Nick Symmonds Is Gold on Social Media
Among Olympic athletes, there may not be a more effective -- or by-the-bootstraps -- user of social media than runner Nick Symmonds.
How's this for -- as the phrase goes -- "leveraging social media"? In January, Symmonds held an eBay auction for the rights to his left shoulder. Symmonds would apply a temporary tattoo of the winning individual or corporate bidder's Twitter handle to his shoulder for every competition of the 2012 track and field season, including this summer's London Olympics.
The marketing company Hanson Dodge Creative eventually shelled out $11,100 for Symmonds' real estate offer, but he's been forced to cover their handle with a piece of tape for many events and wil…
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Original Link: http://feeds.mashable.com/~r/Mashable/~3/zVgm7bxOXGQ/
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