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June 29, 2012 02:05 pm

Google On-shores Manufacturing of the Nexus Q


An anonymous reader sends this quote from the NY Times:"Etched into the base of Google's new wireless home media player that was introduced on Wednesday is its most intriguing feature. On the underside of the Nexus Q is a simple inscription: Designed and Manufactured in the U.S.A. The Google executives and engineers who decided to build the player here are engaged in an experiment in American manufacturing. 'We've been absent for so long, we decided, "Why don't we try it and see what happens?" ... It has become accepted wisdom that consumer electronics products can no longer be made in the United States. During the last decade, abundant low-cost Chinese labor and looser environmental regulations have virtually erased what was once a vibrant American industry. ... At $299, the device costs significantly more than competing systems from companies like Apple and Roku. Google says this is in part because of the higher costs of manufacturing in the United States, but the company expects to bring the price down as it increases volume. The company is hoping that consumers will be willing to pay more, though it is unlikely that the “Made in America” lineage will be part of any marketing campaign.'"

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/jFGJweJEDoQ/google-on-shores-manufacturing-of-the-nexus-q

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