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5 Strategies for Marketing on the iPad
Just 22% of the top 50 retailers in the country have an iPad app. Yet the iPad is the fastest-growing consumer computing device on the planet. Why havent brands embraced it as quickly as they have the iPhone?
Clearly, brands have been slow to launch apps for this device and other tablets for a combination of reasons. Many marketers have already sunk millions into creating iPhone apps and assume these apps will works just fine on the iPad. Sometimes, this strategy works. After all, some apps offer an almost identical experience on the iPhone as the iPad. But to really get maximum marketing impact, brands do need to create iPad-specific apps that take advantage of the table…
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More About: contributor, features, ipad, iphone, online marketing
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