Online Fashion Magazine Refinery29 Makes Big Commerce Push

Refinery29, a fashion-focused online lifestyle magazine, is pushing further into ecommerce with a redesign of its "Shops" experience Thursday.

Readers will now be able to add items featured in editorials and on R29's "Shop" tab to a shopping cart. Users can purchase from multiple brands and retailers -- Tory Burch, Rebecca Minkoff and Michael Kors are among the initiative's launch partners -- and pay a flat $5.95 shipping fee if their orders amount to $75 or more. Inventory, shipping and returns will be handled separately by vendor, but R29 will be "the first point for customer service," R29 cofounder Justin Stefano tells me.

The site, which claims a monthly readership of about 5 milli…
Continue reading...

More About: ecommerce, Media, refinery29, retail