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June 28, 2012 05:50 pm GMT
Scott Cook started Intuit in 1983, and since then he and the company have overcome quite a few obstacles. He watched as mobile became a dominant channel in people's lives, found ways to penetrate emerging markets, and leveraged Intuit's excellent reputation to pick up the hot new kid on the block, Mint.com. The acquisition went down in 2009, two years after Mint launched on the TechCrunch 40 stage. Cook says that by taking its rival and nurturing it under Intuit's (much larger) wing, Mint has grown to be four times larger than it was at the time of acquisition. This is a classic case of two competitors coming together in a mutually beneficial way. Intuit provides an excellent distribution platform for Mint, and in turn, Mint pushes users into Intuit's portfolio of various financial tools, including TurboTax.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ku1c1fCfqrU/
Intuit Founder Scott Cook: Mint Is Roughly 4X Bigger Than It Was Pre-Acquisition
Scott Cook started Intuit in 1983, and since then he and the company have overcome quite a few obstacles. He watched as mobile became a dominant channel in people's lives, found ways to penetrate emerging markets, and leveraged Intuit's excellent reputation to pick up the hot new kid on the block, Mint.com. The acquisition went down in 2009, two years after Mint launched on the TechCrunch 40 stage. Cook says that by taking its rival and nurturing it under Intuit's (much larger) wing, Mint has grown to be four times larger than it was at the time of acquisition. This is a classic case of two competitors coming together in a mutually beneficial way. Intuit provides an excellent distribution platform for Mint, and in turn, Mint pushes users into Intuit's portfolio of various financial tools, including TurboTax. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ku1c1fCfqrU/
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