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June 28, 2012 03:30 am GMT
Ads, not payments, are the future of Facebook monetizing mobile, but it needs content to show them beside. The new Follow action announced today could deliver that content by letting you follow someone in a mobile app, and then sending the updates you'd normally see in that app back to your ad-laden news feed.More content -> more engagement and return visits -> more ad impressions, more money, and more reason for investors to buy. It will send referral traffic to developers, and it's actually convenient for users too. Why trapse from site to site and app to app when you can see everything your friends are doing everywhere, all from your news feed? You won't. You'll sit right there where Facebook can advertise to you.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/i5mWbb_rFN0/
Facebook Now Lets You Follow Someone In Any App, Get Their Updates In News Feed Where The Ads Are
Ads, not payments, are the future of Facebook monetizing mobile, but it needs content to show them beside. The new Follow action announced today could deliver that content by letting you follow someone in a mobile app, and then sending the updates you'd normally see in that app back to your ad-laden news feed.More content -> more engagement and return visits -> more ad impressions, more money, and more reason for investors to buy. It will send referral traffic to developers, and it's actually convenient for users too. Why trapse from site to site and app to app when you can see everything your friends are doing everywhere, all from your news feed? You won't. You'll sit right there where Facebook can advertise to you.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/i5mWbb_rFN0/
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