5 Ways to Get Creative With Native Ads

As click-through rates for banner ads have dropped to just .09%, momentum is growing to get beyond ad formats that interrupt. The push for new advertising models stems from the fact that we have entered into a post-advertising era. Interruption and poor visual integration are no longer viable branding mediums in a world where consumers are now in full control of their media. In response to this fundamental shift in media, a new wave of native advertising models are emerging that fit with todays social, connected web experience.

Native advertising models present a new form of inventory that seamlessly integrates content from brand advertisers into the site experience. S…
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