This $6,000 Car Aims to Transform Africas Economy

EDINBURGH, Scotland -- Mobius Motors CEO Joel Jackson estimates there are 320 million people in Africa cut off from transportation, a problem that impedes education, health and the economy. Jacksons company is looking to address that with a car that costs only $6,000, can transport up to eight people and navigates the often difficult terrain of the continent.

To accomplish that, Jackson says we need to rethink what a car can be in the emerging market context. With a focus on features like suspension, handling and ground clearance, and a de-emphasis on the expensive frills found in typical American, Japanese or European cars, he hopes to bring affordable vehicles to Afr…
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