Marketers Love Facebook, But Dont Want to Advertise There [STUDY]

Although many marketers are investing in Facebook, a significant percentage indicated in a recent survey that Facebook ads are not an essential part of that strategy.

Of the 658 self-identified marketers, agency executives, media executives and marketing consultants in AdAge's survey, nearly 86% indicated that Facebook is part of their marketing mix. However, only 55% said they advertise on Facebook, and 86% said they would produce Facebook content without buying any ads on the platform.

Those findings reflect the sentiments of many marketers and researchers we've spoken to, who have found that advertising on Facebook can accelerate the growth of their respective fan bases, but is not…
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